This customer journey map becomes the foundation that informs different operational aspects of your business- product marketing, user onboarding, customer success, and user feedback-and how you can optimize these areas to better serve the customer needs. The main goal of a customer journey map is to place you in the shoes of your customer and walk along their journey through your funnel. It illustrates how customers engage with your company-from the very first touchpoints of awareness (of your product, or even the problem you are solving) all the way through to customer engagement, user onboarding, and beyond.Īnd journey mapping can take many forms, from a simple diagram to an illustration, or even a spreadsheet. A customer journey map, also known as a user journey map, is a visualization of all the interactions that your customers have with your company.
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